for their Singapore site..
Ideas company Saatchi & Saatchi New York is the largest agency in the 143-office Saatchi & Saatchi global network, part of Publicis Groupe, the world’s fourth largest communications group.
Our purpose is to be revered as the hothouse for world-changing creative ideas that create sustainable growth for our clients. Sustainable growth – not just the sexy, short term skyrocket growth many agencies tout in their case histories, which is often followed by declines in years two, three and beyond. Rather, we apply our creativity to helping client partners like P&G, General Mills, Ameriprise, Novartis and Toyota grow in a fiscally responsible and reliable way, as in every quarterly earnings report.
We believe the future belongs to brands that achieve potent and meaningful connections with consumers. And here’s another key thing we believe: A great idea is not a great idea until it touches the buyer. And that can happen in media, on-line, in the store, through packaging or on a cell phone – so we take every touch point into consideration.
Brands have run out of juice. More and more people in the world have grown to expect great performance from products, services and experiences. And most often, we get it. Cars start first time, fries are always crisp, dishes shine.
A few years ago, Saatchi & Saatchi looked closely at the question: What makes some brands inspirational, while others struggle?
And we came up with the answer:
Lovemarks: the future beyond brands
How do I know a Lovemark?
Lovemarks transcend brands. They deliver beyond your expectations of great performance. Like great brands, they sit on top of high levels of respect - but there the similarities end.
Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without. Ever.
Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence. Lovemarks are a relationship, not a mere transaction. You don’t just buy Lovemarks, you embrace them passionately. That’s why you never want to let go.Put simply, Lovemarks inspire... (from the www.lovemarks.com website)
About Pay By Touch
SOURCE Pay By Touch
media, Krista Thomas of Pay By Touch, +1-415-371-5766, or
Krista.Thomas@paybytouch.com; or media, Lynne Collins of Saatchi & Saatchi, +1-646-286-4724, or Lynne.Collins@saatchiny.com,
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