Pay by Touch will automatically award points and work with the Midland Cooperative's superdividend loyalty program.
The fourth largest co-operative society in the UK launched on 24 September. The Midcounties Co-operative brings together two former independant co-operative societies: Oxford, Swindon & Gloucester Co-operative and West Midlands Co-operative.
Bob Burlton, chief executive for The Midcounties Co-operative said, "This is a very exciting time for everyone. We are convinced that the combined Society will be more profitable and hence stronger then if we remained apart".
The Midcounties Co-operative runs 350 retail stores and a range of other businesses including retail, pharmacies, motor sales, childcare nurseries, care homes, funeral homes and more. 180,000 people are members of The Midcounties Co-operative and it employes 7,000 colleagues.The Society is the largest regional independent retailer in this area with an annual turnover of around £342 million, 125,000 members and over 4,000 employees.
The Society covers a geographical area which spans five counties, including most of Oxfordshire and Gloucestershire and the area around Swindon in Wiltshire. The Society is made up of six trading groups:
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