Sherwin-Williams Automotive Finishes Corporation and the Champ Car World Series teamed to give six lucky fans the chance to experience a new level of fan interaction and visual excitement during this weekend's Bavaria Beer Champ Car Grand Prix of Holland presented by Audi, Gant, Hertz, Pioneer and Jumbo.The six fans had the chance to go 'behind-the-scenes' and participate in the Sherwin-Williams 'It's All in the Finish' Color and Design Award. The lucky winners judged the paint scheme on the field of Champ Car DP01s by evaluating which car had the best color, design, gloss and overall appearance.
"It's amazing for a fan to get picked out of the crowd and get an inside 'once in a lifetime', look at Champ Car. Judging the cars, interacting with team personnel and drivers was more than I expected," said Gerard Beesems.Sherwin-Williams Automotive Finishes' 'It's All in the Finish' Color and Design Award is given to teams at selected events throughout the season. The $10 000 cash prize was given to PKV Racing for the paint scheme on the #22 Pay by Touch/MegaSpirea car (photos site) driven by Frenchman Tristan Gommendy for the Assen event.
"Adding fan interaction and visual excitement to Champ Car was one of our goals when we came on board," said Bobby Moody, Director of Motorsports for Sherwin-Williams Automotive Finishes. "Teams use Planet Color, our new series of optically enhanced coatings, to add energy and life to their paint schemes. We would like to congratulate PKV Racing for their excellent use of color and design."
Known for its 'fan friendliness', the Champ Car World Series prides itself on its accessibility to the fans."Champ Car believes in providing a great race experience for its fans," said Champ Car President and CEO Steve Johnson. "Establishing this partnership with Sherwin-Williams allows us to enhance the appearance of our cars while involving fans. It's an additional way to make races even more enjoyable for the fans, increase their involvement and build better relationships between them and their favorite drivers."
About Sherwin-Williams:
The Sherwin-Williams Company, founded in 1866, is one of the world's leading companies in the manufacture, distribution and sale of coatings and related products to professional, industrial, commercial and retail customers. Sherwin-Williams Automotive Finishes Corporation, a wholly-owned subsidiary of The Sherwin-Williams Company, manufactures and distributes a complete line of advanced technology paint and coating systems for automotive and fleet refinishing industries. For more information visit www.sherwin-automotive.com.
About the Champ Car World Series:
The Champ Car World Series features some of the greatest international race car drivers competing in the most diverse and exciting series in the world. Past champions Sebastien Bourdais and Paul Tracy along with Graham Rahal, Will Power, Robert Doornbus, Justin Wilson, Bruno Junqueira and Alex Tagliani are among the drivers who battle for the Vanderbilt Cup, which is awarded to the champion of the Champ Car World Series. The title is contested on temporary street circuits and permanent road courses throughout North America, Europe, Australia and Asia. For more information, visit the website at: www.champcarworldseries.com
For info on PKV Racing, whom Pay By Touch sponsors, visit: www.pkvracing.com
