Monday, May 14, 2007

PBT Ad Agency Wins 52 Clio's

Saatchi & Saatchi Worldwide Named 'Agency Network of the Year' at Clio Ad Festival
Saatchi & Saatchi Worldwide was awarded "Agency Network of the Year" at the 48th International Clio Awards, winning a total of 52 statues. Saatchi & Saatchi New York won the prestigious Grand Clio award for its 42 Below Vodka print campaign and was named "Agency of the Year."

"The challenge to the various Clio Juries is to recognize the best ideas executed to a higher standard," said Tony Gulisano, managing director, Clio Awards. "The work awarded this year to Saatchi New York as well as eight other Saatchi agencies worldwide, is representative of that accomplishment.
We congratulate their impressive performance this year." "This is the 48th Clio Festival and we've ended up with 52 statues. In 4 years time this would be the perfect headline," said Saatchi & Saatchi's Worldwide Creative Director Bob Isherwood.

Saatchi & Saatchi New York's Chief Creative Officer Tony Granger added: "The Clio "Agency of the Year" honor is very humbling. We are simply thrilled." The Saatchi network won a total of 52 awards, including 1 Grand Clio; 8 Golds; 13 Silvers and 30 Bronze. The work spanned across the following categories: TV/Cinema; Interactive; Integrated; and Print.

Saatchi & Saatchi's flagship New York office, which will be handling the Pay By Touch Account, had a phenomenal showing, bringing home a Grand Clio for 42 Below and a total of 32 statues.

According to Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, Bridget de Socio, who is responsible for the development of the look and style and flair of Saatchi's JCPenney work. "has also worked up a whole new name and look for our biometrics client Pay by Touch."

Bridget's approach is nothing less than challenging, but her innate ability to bring Mystery, Sensuality and Intimacy to life makes the process worthwhile. It will be interesting, to say the least, to see what they come up with.

According to Clios, there were 19,300 entries this year. 10% made Shortlist -- less than 3% went on to win an award and less than 1% were bestowed with a coveted Gold. The Festival was held in Miami Beach from May 9-12th.

About Clios The Clio Awards are the world's most recognized international advertising awards competition. Founded in 1959 to celebrate creative excellence and innovation in advertising, the Clios inspire and pay tribute to one of the most interesting and influential art forms in modern culture. Known for its world-class juries made up of 113 experts from 62 countries, the Clio Awards focus on creative work in the fields of advertising and design, specifically in the areas of TV, Print, Outdoor, Radio, Content & Contact, Integrated Campaign, Innovative Media, Interactive, Design and student work.

About Saatchi & Saatchi With 153 offices and nearly 7000 employees, Saatchi & Saatchi is the 9th largest global agency network in the world. Part of the Publicis Groupe, the fourth largest communications holding company, Saatchi was recently awarded the Wendy's and JCPenney businesses.
It handles over 40 #1 brands in its client portfolio, including: Tide, Pampers and Olay (Procter & Gamble); Pillsbury and Cheerios (General Mills); Excedrin, Theraflu and Triaminic (Novartis); BASF; Ameriprise; Pay By Touch; and Reynolds Wrap.

The agency represents clients with combined annual revenues of approximately $500 billion and market capitalization of approximately $650 billion.
Saatchi & Saatchi is known for its exceptional strength at creating the emotional connections between consumers and products. This approach comes to life through Lovemarks, the methodology created to create "loyalty beyond reason" and "inspirational consumers."

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