Pay By Touch Rolls out GreenPoints Program

Pay By Touch, the leader in biometric payments and personalized marketing, and Harps Food Stores, Inc., one of the grocery industry's most recognized independent chains, today announced the debut of 'Harps Rewards with S&H GreenPoints(R)' in Harps' Cabot, Conway, Russellville, Dardanelle, Vilonia, and Heber Springs, Arkansas locations.

Pay By Touch purchased the 110 year old company for $100 million is cash and stocks, and this is the first roll-out of the new GreenPoints program under Pay By Touch's new SHPROMO program.

With the new program, Harps' shoppers will earn 10 GreenPoints for every dollar they spend at participating Harps Foods Markets. Shoppers will be able to redeem their GreenPoints either in-store, through the print greenpoints catalog or online at http://www.greenpoints.com/. Greenpoints rewards range from movie tickets and household appliances to DVD players, sporting goods and more.

"Harps Rewards with S&H greenpoints is not just a discount card like other loyalty programs. Rather, it rewards our shoppers for spending their grocery dollars with Harps," said Kim Eskew, Executive Vice President, Harps Food Stores, Inc. "We are extremely pleased to be able to thank our shoppers for their loyalty over the years by helping them to buy the products they want and need."

Pay By Touch's S&H greenpoints(R) Reward Program is the digital reinvention of the Sperry & Hutchinson Company's Green Stamps. The nation's first loyalty marketing program (circa 1896), the S&H greenpoints program rewards millions of consumers with points for every dollar they spend at participating merchants.

In addition, Harps Foods has adopted Pay By Touch's SHPROMO(TM) system. This real-time marketing solution features a sophisticated offer engine that enables retailers to deliver one-to-one shopper messages in-store through multiple platforms.

"Our targeted messaging, promotion, and data analytics services provide Harps Food Stores with the tools they need to succeed in a fiercely competitive market," said John Rogers, Founder, Chairman and CEO, Pay By Touch. "We look forward to rolling out the S&H greenpoints program across all Harps Food Stores, including locations throughout Arkansas, Oklahoma, and Missouri."

The S&H greenpoints debut features helpful Pay By Touch representatives, signage and promotions in each participating location, making it easy for Harps Food Stores' shoppers to learn about the program and get enrolled.

Harp's Rewards Card

Now You’ll Earn Rewards Every Time You Shop!

Harps and Price Cutter Proudly Introduces Harps Rewards with S&H Greenpoints

You deserve it! Harps has teamed up with S&H GreenPoints, the folks responsible for the famous S&H Green Stamps, to bring you the most rewarding program ever. But now there’s no licking and sticking of stamps. It’s all electronic. It’s quick. It’s simple. And there are more rewards options than ever before.

With the Harps Rewards Card, you’ll earn 10 greenpoints for every dollar you spend*. And you can earn even more greenpoints when you purchase specially-marked bonus items. You’ll also receive special discounts on selected items just for using the card when you shop.

Then choose how you’d like to use your greenpoints…

• Spend greenpoints to get additional price reductions on grocery and other items
• Redeem for free merchandise from the S&H rewards catalog

Enrolling is easy and free. Visit your participating Harps or Price Cutter store today and you can start earning greenpoints right away!

As always, we at Harps and Price Cutter sincerely appreciate your business and your loyalty. Our new Rewards program reflects our continuing commitment to bring you only the very best.

Harps Rewards is available at these participating locations:

• Price Cutter Food Warehouse: 805 West Main, Cabot, AR
• Harps Food Store: 1048 Main Street, Vilonia, AR
• Harps Food Store: 901 W. Main Street, Herber Springs, AR
• Harps Food Store: 612 Union Street, Dardanelle, AR
• Price Cutter Food Warehouse: 380 Harkrider, Conway, AR
• Harps Food Store: 100 S. Knoxville, Russellville, AR

* Greenpoints will not be earned on alcohol, tobacco, prescriptions, and Harps Services (such as Rug Doctor, postage stamps, and money orders); other exclusions may apply.

About Harps Food Stores, Inc.

Employee-owned Harps Food Stores have been feeding families in the communities they serve since the 1930s. Throughout the years, the Springdale- based grocer has grown dramatically, now operating over 50 locations across Arkansas and in Oklahoma and Missouri. To learn more about Harps Food Stores, please go to http://www.harpsfood.com/.

About Pay By Touch

Pay By Touch (http://www.paybytouch.com/) is the global leader in biometric authentication, personalized marketing and payment solutions. Already, more than 3.6 million consumers are using Pay By Touch services to identify themselves, make purchases, cash checks and get personalized savings with the touch of a finger. Pay By Touch services are free for consumers to use and available in more than 3,000 retail locations across 44 states, the UK and Singapore. Pay By Touch also provides robust data management and payment processing solutions for ACH (electronic checking), card-present and card-not- present debit and credit transactions for retail clients. Founded in 2002 and headquartered in San Francisco, Pay By Touch employs 800 professionals and holds more than 60 patents worldwide on secure, convenient and cost-effective transaction solutions.