Wednesday, November 15, 2006

Citibank Introduces World's First Biometric Credit Card

SINGAPORE: Singaporeans will be among the first in the world to use a biometric credit card.

Citibank - the world's largest credit card issuer - has chosen to launch its biometric credit cards in Singapore.

With the biometric payment system, card users do not even need to carry their cards with them.

The Citibank/Pay By Touch biometric system is expected to
revolutionalise the way people shop and make payments.

Shoppers no longer need to present their credit card and sign for payment. Instead, it will just be a matter of having a finger scan followed by the keying in of a PIN number.

The bank is first introducing the card to some 190,000 cardholders between the age of 25 and 34. These users, according to the bank, spend an average of $800 a month on their credit cards.

Jonathan Larsen, CEO and Country Manager, Citibank Singapore, said, "We're launching this biometric payment solution as part of our launch of the Platinum Clear Card.

And for the next couple of months, we will focus on making the biometric solution available to our Clear customers. However, very shortly thereafter,
we will be broadening this to all Citibank cardholders..."

The system uses technology belonging to Pay By Touch, a global biometric authentication and payment solutions provider. And Citibank will be the first credit card issuer in the world to use it.

Citibank says i
t plans to eventually expand the service to all of its one million Singapore customers.

Citibank plans to gradually introduce this payment system to other parts of Asia Pacific.

Translation: Every Asia-Pacific Region where Citibank's Platinum Clear Card is offered becomes, potentially, Pay By Touch territory. Currently, the Clear Card is being offered in the following Asia Pacific regions: Click any to go to the respective Citibank Platinum Clear Card Sites

The Phillipines

Pay By Touch

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