Thursday, August 10, 2006

Mobil Rolls Out PBT in Missouri

Last Update: 7:02 AM CT Aug 10, 2006

From Finextra

Central Missouri consumers can now conveniently and securely pay for gas and snacks with the touch of a finger at 13 Mobil Gas Station Wallis Convenience Store locations.

"The system debits a shopper's checking account just like writing a check or using a debit card, but without having to hassle with wallets, cards, PINs, paper or checks," said Melissa Huntington, marketing manager of Wallis Oil.

"Because account numbers are not exposed, the technology is helping provide our customers with faster checkouts and more secure transactions."

The new service is powered by biometric payments leader Pay By Touch, which recently acquired all assets of BioPay and now operates the BioPay-branded biometric payment network throughout the country. In addition to added convenience, finger-scan payments provide the ultimate security.
No one -- not even the store associate -- sees the account number or the payment method used to make purchases.

As an introductory offer, when customers sign up for the service at participating Mobil stores, they will receive a discount of 10 cents per gallon of gas purchased the first time they pay with their finger.

Signing up takes just minutes at the Mobil stores. To enroll, customers provide identification, checking account information and a finger scan. The system is free and secure, and customer information is never sold. Once signed up, customers can immediately make purchases with the touch of a finger at any retailer offering the BioPay-branded service.

"Paying with the touch of a finger is a win-win for consumers and merchants," said John Rogers, founder, chairman, and CEO of Pay By Touch. "Shoppers can conveniently and securely make purchases with the confidence that their personal information remains secure before, during and after the transaction."

The convenient BioPay-branded service is already available in the greater St. Louis area at Mid-Towne IGA in St. Charles, as well as at Home Service Oil Express Mart locations in Arnold and Seckman.

Pay By Touch

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