Try A Live Demonstration - ATMDirect

Pay By Touch Announces First Ever Pin-Debit Payment Option for Online Purchases


Welcome to the World's Most Secure Internet Payment Method


Welcome to a live demonstration of the atmdirect Internet PIN-debit service.

PIN-debit has been proven to be the most secure payment method by over 20 years of retailing use. atmdirect delivers the same benefits of PIN-debit to the Internet including lower costs, lower risks, ease of use and real-time, guaranteed funds. atmdirect is the only software-only based service that meets or exceeds industry standards for PIN-based EFT transactions.

Trainer (Pay by Touch securely handles your PIN, with "No Keystrokes" to foil keyloggers.

We are launching this promotion in order to provide you an opportunity to see how you can use this exciting new payment method.

Or go to http://demo.atmdirect.com

Pay by Touch Makes History

Pay By Touch Announces First Ever Pin-Debit Payment Option for Online Purchases

The J. Paul Company Signs On as First Internet Retailer to Offer Pin Debit Payments for Shopper Convenience

Pay By Touch, the leading provider of biometric authentication, personalized rewards and payment solutions, today introduced the industry's first software-only PIN-debit payment service, offered via its ATM Direct division.

The new service, announced in conjunction with the 2006 Internet Retailer Show in Chicago, is an ideal payment alternative for consumers who have limited credit or are seeking a more secure way to pay on the Internet.

For Internet retailers, the service provides lower processing fees, reduced fraud and access to millions of consumers who are looking for increased security when using their debit card to make purchases on the Internet.

"Consumers want more secure financial transactions online, and our service provides a framework of multi-factor authentication and the increased security of using a PIN number to authenticate a debit card," said John Rogers, founder, chairman and CEO of Pay By Touch. This is an exciting first step that will be adopted by more and more card issuers, payment networks and ecommerce retailers who are dedicated to solutions that decrease Internet fraud."

The J. Paul Company, a promotional products provider, is the product's first customer. The Web-based retailer will begin offering the new payment alternative in July, and expects increased sales by customers who seek a more secure and flexible payment option.

"There are many people who don't have credit cards -- or prefer the security of authenticating their debit card transaction with a PIN online," said Steve Tabor, vice president of The J. Paul Company. "By allowing shoppers to use PIN-debit to buy products on our Web site, we're expanding our customer base."

Like PIN-debit payments in a brick-and-mortar store, Internet PIN-debit transactions are processed across the EFT networks directly with the consumer's bank, allowing real-time, guaranteed payments to Internet retailers at much lower transaction costs than those which are associated with credit card or signature debit card transactions.

ATM Direct's patented and patent-pending technology provides a complete framework of multi-factor authentication, advanced PKI, secure communications and behavioral analytics that enhance transaction security.

ATM Direct's technologies ensure that the consumer's PIN number is never available to the merchant, and is never accessible to others.

ATM Direct is the only service in the world that provides Internet PIN debit with software-only technologies that have been certified by leading
EFT networks.

PBT & Fiserv Launch Web First: PIN Debit

ACCEL/Exchange To Launch Online PIN Debit Payments BROOKFIELD, Wis.

Fiserv announced Monday it has signed with Pay By Touch to have its ACCEL/Exchange EFT Network be the first electronic funds network to allow PIN-based debit transactions over the Internet.

Pay by Touch's ATM Direct solution allows PIN-based debit transactions to be processed over the Internet across EFT networks directly to a consumer's credit union or bank, allowing real-time payments to retailers at lower transaction costs than those associated with credit card or signature debit transactions over the Internet.

The Fiserv deal is the first in the planned market wide roll-out by Pay By Touch, the market leader in biometric payment systems. ACCEL/Exchange provides EFT services to more than 3,500 credit unions and banks.


For the first time ever, secure PIN debit transactions can be conducted on the Internet, saving merchants approximately 50% on their transaction processing fees. This can potentially result in annual savings of millions of dollars for larger internet retailers...

The link to the Press Release (you need Adobe Acrobat Reader) follows: Pay By Touch announces ACCEL/Exchange EFT Network to introduce PIN debit payments via the Internet

UK: Millions at risk from chip and PIN

Two days after a poll revealed that 76% of users think Pay by Touch is more secure and reliable than Chip and PIN, comes this report by "This is Money": Millions at risk from chip and Pin

A spokesman for the Association for Payment Clearing Services, which speaks for the banks on plastic cards, admitted yesterday: "Chip and PIN security is fallible."

Look at the similiarity in the logos. The only difference is that I know the Chip and PIN user is entering a "2" wheras I don't know what the PBT user is entering...

You Can't Argue with the Numbers...

Merchants and financial-services companies have always been uneasy allies. In 2004 alone, U.S. merchants paid finance companies almost $40 billion in credit- and debit-card transaction fees, accounting for nearly 20% of the banks' payment revenue. Because many merchants operate on thin margins, they're fed up with the high cost of relying on banks to process customer transactions.

For a retail warehouse like Costco, total payment-transaction fees can run as high as 22% of pretax profits, according to a recent report by Bernstein Research, a consulting firm for institutional investors.

Currently, merchants pay a fixed fee plus a percentage of the transaction amount—also known as interchange fees—for accepting a card as payment. Credit- and debit-card transaction fees constitute the third-largest expense convenience stores face after rent and labor costs, says the National Association of Convenience Stores.

Because of these high transaction costs, merchants are constantly seeking technology innovations to level the playing field with their banking brethren. For merchants looking to save on processing costs, migrating to fingerprint biometric payment options from Pay By Touch is a good solution.

Biometrics refers to the measurement of unique human characteristics, such as a person's fingerprint, voice, iris, or hand geometry. Pay By Touch lets retail customers simply place a finger on a specialized scanner, register the transaction with their bank account, and walk out of the store with their purchase.

For merchants, Pay By Touch can lower costs and boost revenue by circumventing higher credit-card transaction fees, speeding up checkout times, promoting customer loyalty, and reducing fraud. For consumers, biometric payments offer safety and convenience.

Financial-services companies are closely watching merchants that are adopting Pay By Touch. Moves by merchants to alternate forms of payment could cut into their revenue stream.

Despite the financial benefits, biometric payments add another level of complexity for merchant CIOs that will ripple from the storefront to the corporate data center. Business-technology leaders considering biometric payments must acquaint themselves with the costs, implementation challenges, and concerns about security and privacy. Executives need to assess the organizational and operational impact of the Pay By Touch system technology.

Pay By Touch transactions in the United States can now be found at many gas stations, as well as liquor and convenience stores. For example, the Express Mart in Arnold, Mo.—part of privately held Home Service Oil Co.—recently introduced a gas-price promotion to entice customers into using biometric payments.

But the most visible early adopters have been retail grocery merchants, including Albertson's, the second-largest U.S. supermarket retail chain; Supervalu, the 8th largest, Minnesota-based Hornbacher's and Cub Foods; Missouri-based IGA stores; and Piggly Wiggly.

In mid-2005, Piggly Wiggly began enrolling customers in a pilot implementation of fingerprint payments at 85 stores. The service grew to include more than 25,000 shoppers. "The primary justification was to provide our customers with a payment alternative that was fast and easy," says Rich Farrell, VP of information services at Piggly Wiggly.

"We're enrolling customers every day and launch occasional promotions to motivate more customers to enroll," Farrell says.

Both customers and merchants find fingerprint-based payment convenient. For starters, card clutter or forgetting the wallet altogether is no longer a problem for the customer. Merchants will benefit from improved sales due to easier and faster checkout, improved loyalty tracking, and reduced fraud risk.

"We conducted a three-month pilot installation to validate the benefits and determine an acceptable ROI," Farrell says. "Lower transaction fees, improved checkout speed, and customers' excitement about the service were the primary reasons the service was rolled out." Piggly Wiggly found the fingerprint-payment option increased customer store visits by 15% and total spending per customer by 12%.

"Each customer using the service saves us at least 25 cents for that transaction, "Farrell says. "On large transactions, we can [save up to] several dollars in fees compared with credit-card transactions."

Costs for biometric-payment systems vary depending on the size and scope of the project, but "initial setup costs can be budgeted at approximately $1,000 per shopping lane and include equipment, software, and installation," says Shannon Riordan, director of marketing at Pay By Touch, based in San Francisco. "Depending on merchant transaction volumes, recurring costs range from 8 to 16 cents per transaction."

PBT Nominated for Two European Awards

A new high tech method of paying for shopping with a fingerprint scan at The Midcounties Co-operative has been short-listed for two national industry awards.

The Oxford-based regional Society has been shortlisted in the Grocer Gold Awards ‘Best Business Initiative’ category for its Pay By Touch checkouts, launched in March at three Oxfordshire stores.

This cutting edge technology is also in the final of the European Retail Solutions (ERS) Awards in the ‘EPoS Initiative of the Year’ category, which the Society won in 2003 for the introduction of self-scanning checkouts.

Headington Co-op was the first UK store to introduce this innovative payment method in March, with further installations following soon after in Summertown and Carterton.

Pay By Touch allows customers to pay by using a previously registered fingerprint and pin number, so no cash or cards are required.

The Midcounties Co-operative is up against fellow finalists Asda and the National Federation of Retail Newsagents for the Grocer award, which will be presented on 14 June at the prestigious Dorchester Hotel in London.

The ERS Awards will be held at the Hilton Birmingham Metropole on 6 June, with the competition including Mothercare, Staples and Tesco.

Rob Morgan, head of retail systems development for The Midcounties Co-operative, said: “Pay By Touch is a UK first and has proved to be a real hit with customers because it helps them get through the checkout faster without needing to have cash or cards.

“This is the type of efficient technology that our customers want and benefits the business because it is more secure, cheaper and quicker than paying at traditional checkouts.

“The initial trial includes three of our stores and we will then look into plans for rolling this new convenient method of payment into other branches.”

Customers can register for the free Pay By Touch service in store, or via the internet and activate it when visiting a participating store. The secure and convenient system uses a simple method of finger imaging, with payment made directly from the customer’s bank account.

Ben Reid, chief executive designate for The Midcounties Co-operative, said: “The Midcounties Co-operative has always striven to be ahead of the crowd with new innovations and Pay By Touch is another pioneering advance for UK shoppers.

“Being shortlisted in these awards with some major national names is another proud achievement as we continue to embrace new customer friendly technologies.”

The European Retail Solutions Awards 2006 - Shortlist

EPoS Initiative of the Year

Midcounties Co-operative, Pay By Touch
Mothercare, BT Expedite, Store 6 Staples, Fujitsu Services, GlobalSTORE Tesco, Camelot Group

76% of Brits Like PBT over Chip and PIN

Brits Give Pay By Touch System the Way Thumbs Up

A survey by the UK's Co-op Supermarket has found that the majority of shoppers feel that Pay By Touch's fingerprint authentication technology - which is currently being trialled by the retailer - is more secure and convenient than the chip and PIN system.

The Midcounties Co-op supermarket in Oxford launched a trial of the Pay By Touch system in March this year.

The technology is being used as an alternative to card and cash payments at the checkout. The system scans customer fingerprints at the point-of-sale and links the image with an electronic wallet which holds financial and loyalty programme data, eliminating the need to carry cards, cash or a cheque book.

A survey of 1000 shoppers found that 76% feel Pay by Touch biometric system is more secure than chip and PIN...

while 85% said the technology was more convenient.

Over 75% of shoppers questioned said they would like to see the service available at other local retailers.

The customer survey also found that the average Pay By Touch payment is almost 20% faster than a credit or debit card.


Commenting on te research, Tom Fischer, vice president EMEA, Pay By Touch, says: "It is clear that the security, speed and convenience offered by Pay By Touch is extremely appealing to consumers and we are very pleased with the enthusiastic adoption of the service."